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"Encyclopedia of
unlimited marketing
and communications

Aaliyah Wilkerson, a current IMC student with an undergraduate degree from Florida A&M University (FAMU), shares how the IMC degree is preparing her for any direction her career takes.

Marketing Communications Today

Marketing Communications Today Podcast

Listen LIVE on Thursdays at 3:30 EST to the syndicated show at the intersection of data-driven decision making and marketing practice.

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Join us for Integrate 2019 May 30-June 1.

Integrate 2019: May 30-June 1

It's the region's best conference for marketing communications professionals. Experts in PR, data, healthcare, creative, digital and social media will converge in Morgantown for Integrate 2019. Super Early Bird rates end February 28.

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Apply for our Summer Term

We are accepting applications for the summer term through May 1st. Class starts on May 13th, so make sure you start working on your application now!

Learn about Application Criteria


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Classes to graduate


Students per course

Register for a free Information Session!

Learn about the IMC graduate program during a live,
one-hour online information session or at an in-person information session on campus.
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Upcoming sessions: 

  • Thursday, February 28 at 7 p.m. ET (online)

Upon successful completion of the IMC curriculum, students will be able to:

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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

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Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

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Your first step to becoming a Mountaineer is applying for admission. Apply online today.