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New Areas of Emphasis

Now IMC students can specialize in Creative Strategy, Data Marketing Communications, Digital and Social Media, Healthcare, Higher Education, Public Relations Leadership or Management.

Read more about the AOEs
Marketing Communications Today

Marketing Communications Today Podcast

Listen LIVE on Thursdays at 3:30 EST to the syndicated show at the intersection of data-driven decision making and marketing practice.

Listen to the Podcast
Integrate

Integrate 2019: May 30 - June 1

It's the region's best conference for marketing communications professionals. Experts in PR, data, healthcare, creative, digital and social media will converge in Morgantown for Integrate 2019.

Register Online 
IMC graduates

Graduation is May 10, 2019

RSVP to participate in the commencement ceremony by April 12. And don't forget to order your regalia! Check out all the graduation details ahead of time. You're almost to the finish line!

Graduation Details & Deadlines

29

Electives to choose from

10

Classes to graduate

20

Students per course

Register for a free Information Session!

Learn about the IMC graduate program during a live,
one-hour online information session or at an in-person information session on campus.
Register Now

Upcoming sessions: 

  • Wednesday, May 8 at 12 p.m. ET (online)
  • Wednesday, May 15 at 7 p.m. ET (online)

Upon successful completion of the IMC curriculum, students will be able to:

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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

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Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

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