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THE NEW IMC

Tuition rates just dropped, fewer required courses means you can finish in 1.5 years, and now you can specialize in topics like Creative Strategy, PR Leadership, Digital and Social Media, etc.
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Marketing Communications Today

Marketing Communications Today Podcast

Listen LIVE on Thursdays at 1:00 EST to the syndicated show at the intersection of data-driven decision making and marketing practice.

Listen to the Podcast
Integrate 2019 Panel

Integrate 2020: May 28 - 30

It's the region's best conference for marketing communications professionals. Experts in PR, data, healthcare, creative, digital and social media will converge in Morgantown for Integrate 2020.

integrate.wvu.edu
Graduation

Camaraderie shines at graduation

Many IMC students make it a point to come to campus – many for the first time – from across the country to participate in commencement. They may be meeting in person for the first time, but it feels more like a reunion of old friends.

Get all the Feels

29

Electives to choose from

10

Classes to graduate

20

Students per course

Register for a free Information Session!

Learn about the IMC graduate program during a live,
one-hour online information session or at an in-person information session on campus.
Register Now

Upcoming sessions: 

  • Thursday, June 20 at 12 p.m. ET (online)
  • Thursday, June 26 at 7 p.m. ET (online)
  • Thursday, July 11 at 12 p.m. ET (online)
  • Wednesday, July 17 at 12 p.m. ET (online)
  • Saturday, July 20 from 9 a.m. - 11 a.m. (in-person)
  • Wednesday, July 24 at 7 p.m. ET (online)

Upon successful completion of the IMC curriculum, students will be able to:

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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

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Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

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