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Disruptive
Innovation

Joseph Jaffe, an author, entrepreneur and consultant is bringing his expertise to the College of Media as an instructor. Jaffe will develop and teach the new course, “Disruptive Innovation,” in spring 2019. This course is designed to explore strategies and tactics that help brands manage changing customer and market demands, pressure from startups and disruptive technologies.

Marketing Communications Today

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"Do it as soon as you can."

When is the best time to start the IMC program? What advice do alumni have for me as I embark on this journey? What were some favorite memories? Recent IMC graduates have answers.

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Apply by December 17th

Our Early Spring term begins on January 7th. What better way to start the new year? Seats are filling quickly, but there are still some seats available! Apply online by December 17th.

 Apply Today

29

Electives to choose from

11

Classes to graduate

20

Students per course

Register for a free Information Session!

Learn about the IMC graduate program during a live,
one-hour online information session or at an in-person information session on campus.
Register Now

Upcoming sessions: 

  • Thursday, December 13 at 12 p.m. ET (online)
  • Thursday, January 17 at 7 p.m. ET (online)
  • Thursday, February 21 at 6 p.m. ET (in-person)

Upon successful completion of the IMC curriculum, students will be able to:

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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

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Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

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