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Bringing Sexy Back: How to Market a Boring Business

Amanda Beck is a marketing communications strategist who believes in the power of doing good.

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Marketing Communications Today

Marketing Communications Today Podcast

Listen LIVE on Thursdays at 3:30 EST to the syndicated show at the intersection of data-driven decision making and marketing practice.

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"Do it as soon as you can."

When is the best time to start the IMC program? What advice do alumni have for me as I embark on this journey? What were some favorite memories? Recent IMC graduates have answers.

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Graduate Student Panel

Join us on Tuesday, October 30, at 6 p.m. in the Media Innovation Center on the Evansdale campus for a Graduate Student Panel. IMC and DMC graduate assistants will talk about their experience in the online graduate programs and will also share tips for landing your dream G.A. position! Stay tuned for panelist bios. No registration required.


Integrate Houston

November 1-3, 2018

Join fellow Mountaineer fans for a bus trip, alumni tailgate and tickets to see West Virginia take on the Texas Longhorns.

Integrate Houston also features a reception Thursday evening and a Friday conference lineup with professionals from the Houston Texans, Droga5, Dogfish Head Brewery and the space exploration industry.

Discover more about Integrate Houston


Electives to choose from


Classes to graduate


Students per course

Register for a free Online Information Session!

Learn about the IMC graduate program during a live,
one-hour online information session.
Register Now

Upcoming sessions: 

  • Thursday, November 8 at 7 p.m. ET
  • Thursday, November 29 at 6 p.m. ET (in-person information session)

Upon successful completion of the IMC curriculum, students will be able to:

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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.

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Illustrate critical thinking, creativity and innovation in collaboration with colleagues and in the completion of written assignments.

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Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.

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Recognize the roles and implications of law and ethics in marketing communications.

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Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.

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