Joseph Jaffe, an author, entrepreneur and consultant is bringing his expertise to the College of Media as an instructor. Jaffe will develop and teach the new course, “Disruptive Innovation,” in spring 2019. This course is designed to explore strategies and tactics that help brands manage changing customer and market demands, pressure from startups and disruptive technologies.
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Demonstrate a global and multicultural awareness in the development and implementation of marketing communications strategies.
Illustrate critical thinking, creativity and innovation in collaboration with colleagues and the completion of written assignments.
Compare and contrast the benefits and limitations of various qualitative and quantitative research methods relevant to marketing communications.
Recognize the roles and implications of law and ethics in marketing communications.
Design and organize marketing communications materials in a professional manner consistent with contemporary industry-specific standards.
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