Skip to main content

IMC Graduate Program to Return as PRSA's Featured Partner

The Public Relations Society of America (PRSA) and West Virginia University’s Integrated Marketing Communications (IMC) online graduate program will enter their fourth year of an educational partnership, PRSA announced today. Since 2011, WVU’s IMC program has been PRSA’s featured partner.

“Our members have overwhelmingly identified integrated marketing communications as one of the top five competencies public relations and communication professionals will need in the near future,” said Joseph P. Truncale, Ph.D., CAE, chief executive officer at PRSA. “It is clear that our members and the profession as a whole see the value in an IMC education, and we are honored to have a leading IMC institution such as West Virginia University as our valued partner.”

Through the partnership with PRSA, WVU IMC faculty, students and alumni share content through PRSA newsletters, magazines, blogs, conferences and Jobcenter. WVU IMC and PRSA additionally collaborate to offer professional development opportunities for PRSA members and in return, WVU IMC students benefit from greater access to the leading strategists in the profession through PRSA members and resources.

“Like many PRSA members, I enjoyed seeing content from the WVU IMC program through many PRSA channels,” said Rukiya Campbell, APR, WVU IMC graduate, and director of marketing and communications for FaithBridge Foster Care in Atlanta. “I decided to enroll and it was one of the best decisions I’ve made. The WVU IMC program gives you the opportunity to set yourself apart in the marketplace and provides cutting-edge and timely knowledge about industry trends that can be applied to your current role.”

The Integrated Marketing Communications graduate program at the WVU Reed College of Media is offered exclusively online with no on-campus classroom attendance required, enabling students to earn a master’s degree or professional certificate remotely. As a part of the program, students gain a practical, customizable graduate education designed to equip them with the skills to grow as leaders in the field.

WVU IMC offers three unique and relevant programs for communications professionals:

A practical, customizable 33-credit hour master’s degree in IMC;
A 15-credit hour graduate certificate in Integrated Marketing Communications; and
A 15-credit hour graduate certificate in Digital Marketing Communications.

In addition, the WVU IMC program hosts an annual conference, INTEGRATE, that attracts speakers from companies like Coca-Cola, St. Jude Children’s Research Hospital, Facebook, Google and more. INTEGRATE 2016 will be held in Morgantown, WV, on June 3-4.