Jocelyn Allen, co-founder and CEO of the Allen Lewis Agency, is bringing her expertise to the West Virginia University Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program.
Allen is pulling from her experience as a diversity communications executive and agency owner to develop and teach a new course, “Diversity and Inclusion in IMC,” for the fall 2018 term.
Prior to establishing her full-service marketing and communications firm, Allen spent more than 15 years in a wide variety of communications roles at General Motors. Most recently, she held simultaneous positions as the director of regional, grassroots and diversity communications and as the director of diversity marketing and communications for GM’s Center for Excellence. She was responsible for overseeing communications strategy for regional offices and national diversity outreach.
“We are excited to welcome Jocelyn to our award-winning IMC faculty and to launch this brand new course in diversity and inclusion,” said Chad Mezera, assistant dean of online programs at the College of Media. “Our programs are known for being at the forefront of marketing communications education. Knowledge and experience in diversity and inclusion is imperative for leaders in our field.”
The course is designed to provide students with the ideal blend of theoretical ideas, experiential learning and practical application tools to empower them with inclusive leadership skills. This elective course in the IMC master’s degree program will give students exposure to diversity and inclusion strategies that are currently being implemented and are working.
“I want people to understand that diversity and inclusion is a business imperative,” explained Allen. “Babies of color now outnumber non-Hispanic white babies (1 year or younger), according to estimates from the U.S. Census Bureau. These babies will grow up to be employees and consumers. So, it's not a feel-good initiative; it's an engagement strategy necessary for long-term business success.”
Allen presented "Creating Authentic Brand Engagements with Diverse Influencers" at the College of Media’s INTEGRATE Conference, August 3, 2018, in Morgantown, West Virginia.
Allen earned her bachelor’s degree from the University of Notre Dame and her master’s in organizational communications and public relations from Wayne State University.
Learn more about the IMC graduate program, faculty and curriculum at http://imc.wvu.edu/ .